Case Study: We Are What We Do achieves streamlined product roadmapping and faster collaboration with Aha!

We Are What We Do - Customer Case Study

We Are What We Do is a London-based not-for-profit behaviour change company with over eight years’ experience creating products and services that shift everyday behaviours to address social and environmental issues. Their product development process had become slow and cumbersome: teams across three countries and a 10-hour time difference struggled to agree on feature requirements by email, maintain roadmaps and Gantt charts, and keep stakeholders and clients up to date.

Adopting Aha! gave them a single place to define strategy, plan releases, prioritize features and collaborate at the feature level. Commenting streams, roadmaps, timelines and customizable Notebooks eliminated spreadsheet churn and ambiguity, synchronized distributed teams, improved client communication, and freed product managers to focus on building higher-value features—resulting in smoother development, better products and happier customers.

We Are What We Do

Breandan Knowlton

Digital Product Manager