Case Study: Clearswift achieves real-time, transparent roadmaps and aligned teams with Aha!

We all share the same business priorities thanks to Aha!

Clearswift, a Theale, UK–based cybersecurity software company (201–500 employees), faced fragmentation in product planning: roadmaps lived in PowerPoint and backlogs in Excel, which led to version-control errors, poor stakeholder collaboration, and insufficient context for development teams—risking mis-set customer expectations and ambiguity around priorities.

By adopting Aha! Clearswift centralized all product planning—making prioritized backlogs, feature status, and strategic rationale visible to the whole company—and used custom fields to capture customer benefits, risks, and requirements. Integrations with Salesforce and Jira added dollar-value attribution and real-time progress, resulting in clearer alignment, higher-quality deliveries, up‑to‑date roadmaps, and reduced conflict and version-control worries.

Clearswift

Sam Marsh

Principal Product Owner