Case Study: VideoBlocks achieves company-wide product clarity and alignment with Aha!

VideoBlocks - Customer Case Study

VideoBlocks is a profitable, venture-backed media tech company serving over 100,000 customers—from NBC to hobbyists—and delivering more than one million audio and video downloads per month. The product and engineering teams had fragmented workflows (spreadsheets, PowerPoint, PivotalTracker), which caused lost projects, poor prioritization, and misalignment with company initiatives.

Adopting Aha! replaced multiple tools with a single, integrated product-management layer that links strategy, goals, and engineering work. This increased transparency and efficiency, reduced back-and-forth, aligned teams and senior management, and gave VideoBlocks a clearer, more structured approach to prioritization and execution.

VideoBlocks

Harold Schuringa

Product Planner