Case Study: SynerMed (healthcare IT provider) achieves clear product vision and roadmap transparency with Aha!

SynerMed - Customer Case Study

SynerMed, a healthcare IT company that creates customized management solutions for independent physicians, struggled with a lack of a clearly defined product vision and no centralized roadmap. With teams spread across multiple locations, developers often didn’t know what they would work on next and customers had limited insight into when new features would be delivered, making it hard to align development with company strategy.

After adopting Aha!, SynerMed implemented executive‑approved product vision statements and a centralized feature board that groups features into releases. This gave developers and customers clear visibility into upcoming work, consolidated product documentation (design notes, user requests, requirements), improved alignment of new ideas to strategy, and delivered measurable value from day one.

SynerMed

Jessie Jaffe

Sr. Product Manager