Aha!
160 Case Studies
A Aha! Case Study
Sage, a global enterprise software company, faced challenges with siloed information and manual processes as its product organization grew. The lack of a centralized view of product roadmaps, deliverables, and customer feedback across business units and regions created a need for a unified system. To address this, they turned to Aha! and implemented Aha! Roadmaps.
The Aha! solution provided a single source of truth for strategy, feedback, and planning, integrating with tools like Azure DevOps and Jira. This gave leaders self-serve access to roadmaps and enabled a champions model for updates, saving countless hours on manual reporting. The results for Sage included improved transparency, alignment, and data quality, with teams spending less time on processes and more time delivering customer value based on strategic decisions.