Case Study: SkySpecs achieves holistic project tracking and strategic alignment with Aha!

How we tracked customer projects holistically using Aha!

SkySpecs, an Ann Arbor–based drone software company (11–50 employees), struggled to connect its business and engineering workflows. Engineering used Jira, the business team found it clunky, and various other tools and manual processes failed to create a single, company-wide product management approach. The team also found it difficult to link annual strategy, personas, and competitor insights to day-to-day tasks, so strategic initiatives often went untracked.

Adopting Aha! provided a strategy-first platform that integrates with Jira, letting engineering keep their agile workflow while the business manages planning, releases, and customer projects in Aha!. The company can now trace features and milestones back to strategy, track multiple projects across customers, incorporate personas and competitor analysis, and capture feedback via an ideas portal—resulting in clearer priorities, more manageable tasks, and better execution.

SkySpecs

Danny Ellis

Chief Executive Officer & Co-Founder