Case Study: People HR achieves stronger customer engagement and faster product planning with Aha!

How we strengthened our customer relationships with Aha!

People HR, a small HR software team in Epworth, Doncaster, struggled with limited visibility across the organization, which made collaboration, planning, and customer engagement difficult. Without a unified process for capturing and tracking ideas, the team risked missing valuable customer feedback and fell short on knowing the real status of work and release progress.

Implementing Aha! gave People HR an ideas portal, dashboard, features board, and releases roadmap to centralize idea management, rank and promote ideas to the roadmap, and compile requirements for each release. The result was better internal collaboration, clearer planning and dependencies, constant customer engagement through automated notifications, and significant time savings—helping the team ship releases on time and prioritize the most impactful work.

People HR

Ranjit Johnson

Product Manager