Aha!
151 Case Studies
Case Study: LinkedIn achieves streamlined product feedback loops and real-time roadmap visibility with Aha!
A Aha! Case Study
How we solved a problematic product feedback loop in Aha!
LinkedIn, the world’s largest professional network, was struggling with a fragmented product feedback loop: global sales and customer success teams sent requests by email, and product plans lived in multiple tools and spreadsheets. This made it time-consuming to synthesize feedback, track progress against the roadmap, and share consistent updates with marketing and other teams.
They implemented an Aha! ideas portal (seeded and piloted with executive support), plus a features board and live roadmap presentations. The result was a centralized source of truth—ideas, comments, and votes flowed in while emails dropped off—saving administrative time, improving cross-functional visibility, speeding responses to the field, and eliminating ad hoc status updates.
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Steven Kaplan
Senior Product Manager