Case Study: Newsweaver achieves reduced product management overhead and clearer roadmaps with Aha!

How we reduced product management overhead using Aha!

Newsweaver, an email engagement company in Cork, Ireland, struggled with fragmented product planning: multiple disparate systems and reliance on Jira left them without a way to capture strategic input or communicate the “why,” “when,” and “what” of their roadmap. The lack of visibility made planning, execution, and stakeholder buy-in difficult and frequently led to lost or misdirected information.

After adopting Aha!, they centralized product management, used roadmaps and scoring to link features to high-level goals, and shared notebook views to communicate progress to stakeholders. The result was clearer, more cohesive roadmaps, stronger team alignment, and improved buy-in from stakeholders and senior leadership.

Newsweaver

Mossy O’Mahony

VP of Product and Marketing