Case Study: MyJar achieves streamlined product management and aligned roadmaps with Aha!

How we reduced product management overhead using Aha!

MyJar, a London-based financial services firm that has issued over 1.5 million loans, struggled to connect day-to-day development work to its high-level strategy. The product team had no easy way to link requests to development tickets, trace Jira issues back to original asks, or present roadmaps that reflected reality—resulting in disconnected roadmaps and inefficient manual processes.

By adopting Aha!, MyJar implemented a single, business-aligned data model that translates requests into development tickets and lets them build audience-specific roadmaps using flexible notebooks and reports. The team now prioritizes features with a custom scoring system tied to core metrics, Jira contains only fully formed work, reporting overhead has dropped, and product clarity and feature quality have improved—freeing time for strategic product planning.

MyJar

Andrei Bernovski

Head of Business Operations