Case Study: MediaNewsGroup achieves strategy-driven, aligned product management with Aha!

How we put strategy at the center of product management

MediaNews Group, a Denver-based leader in local news with 90+ websites reaching over 60 million people, struggled with inconsistent and opaque product management: teams relied on spreadsheets, lost sight of long-term strategy, and found it hard to prioritize work across editorial, advertising, and business-enablement products. They needed a purpose-built system to bring plans together and create repeatable, strategic processes.

By adopting Aha!, MediaNews Group centralized strategy (vision, SWOT, customer segments, goals, KPIs), used an initiatives board and ideas portal for transparent intake and voting, and applied a custom scorecard plus two-way Jira integration to prioritize and coordinate delivery. The result is clearer alignment and roadmaps across quarterly and multi-year horizons, visible progress for stakeholders, and improved team morale with product managers empowered to lead strategy and execution.

MediaNewsGroup

CJ Jacobs

Head of Product and Technology