Aha!
151 Case Studies
A Aha! Case Study
Sunquest, a Tucson-based healthcare solutions company (501–1,000 employees), was struggling to manage its product roadmap using a text-based trouble ticketing tool. Strategy discussions required post-meeting transcription and continual PowerPoint updates, making it difficult to link strategy to goals or keep Sales, Client Services and executives aligned and informed.
After adopting Aha!, Sunquest centralized strategy, goals, releases, features and backlogs into a visual framework where discussion, decisions and documentation occur together. The Publish feature produces polished, shareable roadmaps that are updated in minutes, improving transparency, cross-team alignment and executive visibility while reducing PowerPoint overhead and increasing enthusiasm for the product process.
Aron Seidman
Vice President, Product Management