Case Study: Ritani achieves up to 50% time savings and reduced reporting with Aha!

How we increased team efficiency using Aha!

Ritani, a Seattle-based high-end jewelry brand founded in 1999, struggled with fragmented product planning: too many pending features, limited visibility for business owners, and inefficient project tracking across multiple tools (development work lived only in Jira), which created workflow overlap and slowed decision-making.

By adopting Aha! to track every project as a feature tied to quarterly initiatives, building dashboards and notebooks for on-demand updates, and integrating with Jira, Ritani centralized planning and eliminated duplicate work. The result: clearer prioritization, faster executive decision-making, and significant efficiency gains—cutting reporting and Jira time roughly in half and saving the product team up to 50% of their software-related time.

Ritani

David Howe

Product Manager