Case Study: TIBCO achieves a 20% increase in product team productivity with Aha!

How we increased our product team's productivity with Aha!

TIBCO Software, a large enterprise software company, struggled with fragmented product management across many teams. Relying on Jira for both engineering and product work created conflicts and no centralized visibility, and the company lacked a direct, scalable way to gather customer feedback beyond its service team.

By adopting Aha! for roadmapping and integrating it with Jira, TIBCO gave product managers a dedicated tool while preserving engineering workflows. An Aha! ideas portal embedded in their community site centralized customer requests, Aha! presentations improved executive visibility, and the organization gained about a 20% boost in planning efficiency along with better-aligned roadmaps and measurable product metrics.

TIBCO

Jean-Francois Roy

Sr. Director, Product Management and Strategic Initiatives