Case Study: Swarovski achieves faster delivery and improved cross-functional collaboration with Aha!

How we improved delivery speed with Aha!

Swarovski, the premium crystal brand based in Wattens, Austria, found its cross-functional teams struggling to deliver a major online platform improvement. With IT, content, and strategy groups using different processes across multiple locations and no centralized product management, communication was fragmented, priorities were unclear, and dependencies were hard to track—slowing delivery and coordination.

By adopting Aha! Swarovski created a single online source of truth with a strategy framework, visual roadmaps, and a kanban-style workflow board for daily team reviews. This centralized approach improved alignment and prioritization, reduced administrative overhead, clarified ownership of work items, and increased delivery speed, focus, and transparency across distributed teams.

Swarovski

Lesley Craggs

Strategic Project Manager