Case Study: Ve Global achieves cross-team alignment and transparent product roadmaps with Aha!

How we got the whole team aligned using Aha!

Ve Interactive, a London-based computer software company (201–500 employees), struggled to keep its feature-level product backlog in sync across teams. Using multiple tools to build and share roadmaps made it hard to track business value and capacity planning, created a lack of transparency, and left stakeholders unsure what the product team was working on.

By adopting Aha!, Ve Interactive centralized planning with the Features Board, parking lot, drag-and-drop release planning, and one-click two-way integrations with Jira. The adaptable visual roadmaps and saved views for marketing and engineering improved dependency tracking and made priorities clear, resulting in stronger engineering alignment, better cross-team visibility, and more effective collaboration.

Ve Global

Camelia Gui

Product Manager