Case Study: FullStory achieves a well‑documented team rhythm and single source of truth with Aha!

How we got into a well-documented team rhythm thanks to Aha!

FullStory, an Atlanta-based customer success platform, struggled to maintain a single source of truth for its product work. With no cohesive way to view the roadmap, releases, or how features tied to strategy, the team found it hard to balance Agile practices with multi-release planning and to separate “things we might do” from “things we will do.”

Using Aha! FullStory documented strategy, goals, and initiatives in one transparent place, connected features to multi-release initiatives, and adopted customizable release templates and an Ideas vs. Features workflow. The result was a reliable team rhythm, reduced communication friction and meeting overhead, clearer alignment to strategic goals, and a measurable productivity boost.

FullStory

Bruce Johnson

COO & Co-Founder