Case Study: Cloud Elements achieves scalable, predictable product delivery with Aha!

How we formalized and improved our processes in Aha!

Cloud Elements, a Denver-based API integration platform serving more than 200 ISVs, struggled to manage its core product with 150+ connectors and thousands of API endpoints. Without a formal product management or release process—relying on spreadsheets, ad-hoc engineering decisions, and too many concurrent initiatives—the company lacked visibility, was constantly reactive, and spent excessive time in meetings trying to align priorities.

Implementing Aha! centralized product information and became the single source of truth, enabling a monthly release cadence with prioritized epics, one-week engineering iterations, and two-way integration with Rally for real-time status sync. The result was clearer priorities, higher productivity, measurable delivery (time-to-feature and estimate vs. actual), traceable processes for ISO 27001 compliance, and a scalable framework for predictable execution.

Cloud Elements

Jason Doherty

VP of Product Management