Case Study: ProspectSoft increases cross-team visibility and employee engagement in product development with Aha!

How we engaged more employees in our product process in Aha!

ProspectSoft Ltd, a UK-based provider of cloud CRM and eCommerce integrations, struggled after adopting DevOps and a Visual Studio–based continuous delivery pipeline: their kanban board became swamped with user stories and features, prioritization and planning were unclear, and non‑development teams (sales, support, marketing) — and customers — lacked visibility into timelines and releases.

Implementing Aha! let them define company goals and initiatives, prioritize features, and organize backlog “parking lots,” while integrating with Visual Studio to push releases and sync progress via API/webhooks. Better reporting, visual notebooks, role-based feature visibility, and an ideas portal increased staff participation, reduced interruptions, improved cross-team communication, and gave customers a channel to contribute to future releases.

ProspectSoft

Andrew Ardron

Managing Director