Case Study: CCG Analytics achieves faster product launches and improved cross-functional collaboration with Aha!

How we created and presented custom roadmap views from Aha!

CCG Analytics, a Tampa-based consulting firm (51–200 employees) that builds data and analytics solutions, struggled to coordinate product development and go-to-market work across teams. The launch process felt like a “black box”: strategy and timelines weren’t visible to stakeholders, making it hard to prioritize deliverables, collaborate on launches, and track status.

CCG adopted Aha!—integrated with Jira and Salesforce—to align product, engineering, marketing, sales, and consulting teams. Product and marketing use Aha! to define initiatives, build custom roadmaps, plan releases, and manage launch tasks, while integrations provide real-time status. The result: clearer accountability, improved cross-functional collaboration, faster time-to-market, and tailored roadmap views that keep everyone on the same page.

CCG Analytics

Jessica Kesler

Solution Manager