Case Study: Data Action achieves seamless idea management and faster product delivery with Aha!

How we created a seamless idea management process

Data Action, an alternative bank in Adelaide focused on simplifying banking, struggled to keep up with fast-moving customer needs. Ideas and requests arrived by email and lived in multiple spreadsheets, making it hard to organize the product backlog, prioritize work, and keep customers informed.

They implemented Aha!—using an ideas portal, a formal review-to-roadmap process, and two-way integration with Jira—to centralize feedback, automate status updates, and create roadmaps quickly. The result was greater transparency and collaboration, faster decision-making and delivery, reduced time spent on reporting, and a better customer experience.

Data Action

Nathan Reed

Digital Origination Manager