Case Study: TMW Systems, Inc. aligns corporate strategy and accelerates roadmap publishing with Aha!

How we connected corporate strategy within Aha!

TMW Systems, a Trimble company and leading transportation software provider, faced a disconnect between corporate strategy and product development. Product management was distributed across the organization, roadmap development lacked a consistent process, and teams worked in silos—making it hard to communicate priorities, share progress, and capture reuse opportunities.

Adopting Aha! gave TMW a common framework and vocabulary from vision through requirements, with an aggregated home screen that increased transparency, commenting, and cross-team visibility. Roadmaps became real-time and publishable in seconds (replacing hours of PowerPoint/Excel work), improving alignment with business owners, surfacing issues earlier, and boosting productivity—while planned bug-tracker integration and reviewer accounts promise even greater coordination.

TMW Systems, Inc.

Chris Maddocks

Industry Principal—LTL, Intermodal, and Mobility