Case Study: Lush Cosmetics centralizes product planning and boosts team transparency with Aha!

How we centralized product planning by rolling out Aha!

Lush, a UK-based maker of fresh handmade cosmetics, needed a single product-management system to support continuous innovation and manage existing inventory. Existing tools left product information scattered and disconnected from company strategy, making it difficult to align product decisions with Lush’s brand-driven goals.

Rolling out Aha! centralized vision, goal-setting, project definition, and reporting so strategy and execution live in one place. The team now uses notebooks to tailor updates for different audiences, streamlines cross-functional work, and has greater transparency and alignment — making reporting faster and product decisions clearer and more mission-focused.

Lush Cosmetics

James Mallorie

Global Program Manager