Case Study: Webflow achieves clearer customer insights and faster feature triage with Aha!

How we better understand customer needs using Aha!

Webflow, a San Francisco–based visual website builder with a rapidly growing user community (about 500,000 users), was struggling to manage a flood of feature requests. The forum “wishlist” and input from support tickets, social media, and email created duplicate, scattered, and sometimes lost ideas, making it hard for the product team to prioritize and respond.

Webflow replaced the forum wishlist with an embedded Aha! ideas portal (the Webflow Wishlist), migrated top requests, and integrated it with user accounts and Slack. The portal created a single source of truth for capturing, voting on, merging, and categorizing ideas, enabling faster triage, clearer prioritization, greater transparency, and a more community-driven product roadmap.

Webflow

Jason Zucchetto

Product Manager