Case Study: Mercatus achieves synchronized teams and streamlined product planning with Aha!

How our team became more in sync than ever thanks to Aha!

Mercatus Technologies, a Toronto-based software company that builds digital experiences for grocery stores (51–200 employees), struggled to build and maintain aggregate product roadmaps. Ideas streamed in from many teams but there was no centralized way to capture, review, prioritize, and decide on them, so planning relied on redundant files, caused stakeholder gridlock, and delayed releases and budgeting.

By adopting Aha!, Mercatus consolidated idea capture and roadmap planning into one system—using the Ideas portal, Strategy/Releases/Features and Jira integration. Crowdsourced upvoting and built‑in planning removed bottlenecks, cut manual formatting and handoffs, kept roadmaps on track, and freed the team to focus on higher‑value planning and faster delivery for teams and customers.

Mercatus

Kevin Kidd

Product Director