Aha!
151 Case Studies
A Aha! Case Study
Siemens PTI, a Schenectady-based provider of power supply systems for healthcare, was hampered by error-prone, time-consuming roadmap and idea management. Roadmaps lived in Excel and Access, reports were manually created in PowerPoint, and ideas were scattered across SurveyMonkey, email, CRM and paper — leading to lost information, corrupted files, poor communication, and infrequent, low-quality reporting.
By adopting Aha! — using the Features board for roadmaps, Notebooks for automated stakeholder reports, and the Ideas Portal plus Salesforce integration to centralize and score ideas — the team streamlined planning and communication. The change produced significant time and efficiency gains across departments, reduced maintenance and R&D costs, improved stakeholder satisfaction through automated status updates, and even generated additional revenue from ideas that would have been lost.
Michael Loiacono
Software Portfolio Manager