Case Study: CheapCaribbean.com achieves unified product planning and company-wide alignment with Aha!

How Aha! keeps our product plans on track

CheapCaribbean.com, a Dallas-based leisure travel booking site (201–500 employees), faced fragmented product information—requirements, design assets, and customer feedback were scattered across systems. The team struggled to establish a consistent process for vetting requests, prioritizing features, and creating a strategic roadmap, and needed a way to capture employee ideas while integrating smoothly with Jira.

They adopted Aha! to centralize planning from vision and goals to ideas, features, releases, and reporting. A private ideas portal and a two-way Jira integration let product and engineering stay in sync, while built-in reporting and transparency aligned the company around priorities, improved collaboration, and accelerated delivery.

CheapCaribbean.com

Sejal Bogdon

Product Manager