Case Study: Seven Bridges Genomics achieves improved productivity and customer satisfaction with Aha!

How Aha! improved our productivity and customer satisfaction

Seven Bridges Genomics, a Cambridge-based biotechnology company that provides a cloud platform for next-generation sequencing analysis, faced challenges in product roadmapping and project management. The product team struggled to keep the focus on customer value while maintaining the link to implementation, and they had difficulty communicating roadmaps and progress across a large engineering organization and external stakeholders.

They adopted Aha! to define strategy and goals, prioritize initiatives by customer value and implementation effort, and share real-time roadmaps and product lines with unlimited viewers. Using Aha! (with Jira integration) they centralized work — including supporting efforts like grant writing and blogging — which reduced communication overhead, improved productivity, increased customer satisfaction, and drove broad adoption across writers, engineers, and product managers.

Seven Bridges Genomics

Kate Blair

Director of Product Management