Case Study: Vision Critical streamlines idea management and boosts customer engagement with Aha!

How Aha! helps us stay informed of customer requests

Vision Critical, a Vancouver-based software company (201–500 employees), needed a better way to collect and prioritize customer ideas. Their product managers relied on surveys that hid idea popularity, produced duplicates that had to be manually merged, and made prioritization feel like a black box — they wanted to streamline submissions, improve transparency and engagement, and simplify analysis.

Aha! provided a centralized ideas portal where customers can submit, vote, comment and track request status in real time, plus categorization, workflows, automated notifications and a Slack integration for instant team alerts. The result: broader customer input, faster response and feature definition, clearer prioritization, and an energized product team — with customers enjoying much greater visibility into request progress.

Vision Critical

Alan Price

CTO