Case Study: BetterCloud achieves clearer customer and partner connections and streamlined product roadmapping with Aha!

How Aha! helps us make better client and partner connections

BetterCloud, a New York–based provider of cloud office insights and security, struggled with a product team overwhelmed by emails and IMs, no way to track or quantify feature requests, and limited visibility into the roadmap for other teams — leading to repetition, wasted time, and siloed work.

By adopting Aha!, BetterCloud implemented an Ideas Portal, repository, and two-way Jira integration to prioritize requests, push features into development, share live visual roadmaps and tailored notebooks, and track strategic goals. The result was clearer communication, fewer duplicate requests, smoother product–engineering workflows, and improved morale.

BetterCloud

Nathaniel Collum

Product Owner