Case Study: SimpleLegal achieves product management maturity and a single source of truth with Aha!

How Aha! helped us scale to product management maturity

SimpleLegal, a Mountain View–based legal operations platform, experienced rapid growth that exposed weaknesses in its product processes: teams were siloed, ownership was unclear, and multiple tools prevented a clear view of customer ideas and the backlog. The company needed a central, repeatable way to define product-management workflows, capture customer needs, and connect requests to the roadmap so product and engineering could focus on strategy and execution.

They implemented Aha! as a single source of truth—using its strategy-to-release framework, bidirectional Jira sync, and a private ideas portal integrated with Zendesk—to centralize idea management, reporting, and planning. This cut their toolset from five to one, improved transparency and prioritization, increased customer empathy, sped up reporting, and gave the organization a reliable foundation to mature product management.

SimpleLegal

Shri Iyer

Vice President of Product