Case Study: Paycor achieves unified product strategy and roadmap transparency with Aha!

How Aha! helped us better communicate our product plans

Paycor, a Cincinnati-based HR, recruiting, and payroll platform used by over 30,000 businesses, struggled to align a large product organization after important roadmaps, customer ideas, and backlogs were scattered across Excel and PowerPoint. Without a consistent prioritization process, teams couldn’t reliably link feature work to business strategy or determine what mattered most to customers, making coordination across more than 30 product teams difficult.

By rolling out Aha! and integrating it with Microsoft TFS, Paycor centralized strategy, idea capture, and roadmapping in one place. The change created transparency and real-time engineering sync, improved prioritization and trade-off decisions, sped up communication of sanctioned roadmaps, and helped teams move forward in a unified way to deliver greater customer value.

Paycor

Ryan Bergstrom

Chief Product Officer