Case Study: Experian achieves unified portfolio visibility and faster execution with Aha!

How Aha! facilitates roadmap conversations and accelerates action

Experian Data Quality, a global information-services business, had organized its offerings into three strategic programs but kept product plans in separate documents and slide decks. This fragmented approach made it hard to align on initiatives, identify cross-product dependencies, and produce timely status reports for stakeholders.

By adopting Aha! the company centralized plans, mirrored its organizational structure, and created multi-level roadmaps with two-way Azure DevOps integration to keep development progress current. The result is a single source of truth that speeds decision-making and reporting, improves visibility across teams (executives, sales, and engineering), and makes roadmap conversations and deployments more efficient.

Experian

Michael Morris

Director of Global Product Management