Case Study: PowerReviews reclaims 10% of product team time for strategic planning with Aha!

How Aha! enabled us to spend more time on what matters

PowerReviews, a Chicago-based internet company that helps more than 1,000 brands collect and display reviews, struggled with fragmented product planning: teams relied on Excel and Google Docs, which became messy, lacked capacity planning and real-time stakeholder visibility, and didn’t integrate with engineering tools like Jira—costing the product team about 10% of their time just managing documents.

Implementing Aha! unified idea management, roadmapping, and publishing (via web and PDFs) in one place and provided a crucial Jira integration for end-to-end visibility. The tool was easy to adopt, reduced administrative overhead, improved stakeholder communication, and freed the team to spend more time planning and building features customers want.

PowerReviews

Erik Skurka

Senior Product Manager