Aha!
151 Case Studies
A Aha! Case Study
Candid (GuideStar), a New York–based nonprofit that provides transparency for philanthropy, struggled with product planning kept in spreadsheets. Stakeholders lacked an accessible, evolving long-term roadmap, Product and Design only collaborated at quarterly meetings, and teams spent excessive time maintaining and explaining static plans.
Implementing Aha! gave Candid a shared Roadmap and timeline with drag-and-drop feature planning, real‑time visibility, and commenting across teams. This eliminated manual spreadsheet work and WSJF calculations, improved alignment and meeting productivity, and freed the product team to focus on their vision—resulting in faster course corrections, better progress toward goals, and more satisfied stakeholders.
Scott Menzel
Senior Product Manager