Case Study: Crux achieves clearer roadmaps and successful app launches with Aha!

Crux - Customer Case Study

Crux is a Los Angeles–based startup that provides an organized group messaging app for college and campus groups. As the company pivoted several times, its leadership struggled to present a clear, visual product roadmap, communicate development status to non‑technical team members, and allocate limited time and resources without overcommitting to releases.

Crux adopted Aha! to centralize planning and visibility — using the Features List and Features Board during daily meetings, plus time‑tracking and estimation to spot overcapacity and focus efforts. The team simplified the product based on user feedback, avoided release overload, and launched on iTunes and Google Play with a web version planned next; Aha! has become a core tool for prioritization and collaboration as Crux scales.

Crux

Juan Carlos Perez

Co-Founder and CEO