Case Study: Connexio Labs achieves unified product roadmaps and team-wide alignment with Aha!

Connexio Labs - Customer Case Study

Connexio Labs is a Charlotte-based SaaS company that turns existing data into actionable knowledge for long, complex B2B sales cycles with its Connexio Talk platform. As a young company, they struggled to maintain and share dynamic product roadmaps—piecing together multiple tools that didn’t support prioritization, release planning, or collaboration across product managers, engineers and executives.

By adopting Aha!, Connexio Labs centralized strategy, goals, themed backlogs and release plans in one place, enabling real-time updates and customizable roadmap views for different stakeholders. The result was a single source of truth—developers even migrated off their old tracker—so the whole team stays aligned, work flows smoothly, and product decisions are easier to prioritize and communicate.

Connexio Labs

Russ Hammond

Product Manager