Case Study: Atlas Medical achieves clear, visual product roadmaps and team-wide transparency with Aha!

Atlas Medical - Customer Case Study

ATLAS MEDICAL, a provider of diagnostic connectivity solutions with more than 25 years’ experience helping healthcare institutions improve patient care, was struggling to manage product strategy and roadmaps using a text-based trouble-ticketing tool. Meetings produced useful discussion but no live documentation, so someone always had to transcribe and recreate plans in PowerPoint, making updates slow and keeping Sales, Client Services, and executives out of sync.

Switching to Aha! gave ATLAS a single, visual framework to capture strategy, goals, releases, features, and backlogs in real time. The team now publishes polished roadmaps internally and externally, updates them weekly with a few clicks, and has much greater transparency and cross-team engagement — saving time, replacing disjointed PowerPoints, and accelerating product development.

Atlas Medical

Aron Seidman

Vice President, Product Management