Aha!
151 Case Studies
A Aha! Case Study
SAP Concur Technologies, a Bellevue-based company in the healthcare space with 5,001–10,000 employees, struggled to build and revise product roadmaps across its global product division. The team needed a single tool to align roadmaps with product strategy, increase cross-team visibility, and replace a fragmented mix of tools that made coordination and updates difficult.
Adopting Aha! gave the team a unified workspace where they can assign to-dos, comment on features, and publish reports, with a deep sync to Jira for automatic updates. Pivot table reports eliminated the need for Excel, release roadmaps capture cross-team dependencies, and the whole product organization now works in one tool—improving clarity, reducing redundant tasks, and enabling faster, better-informed leadership decisions.
Ram Tulasi
Senior Product Manager, Mobile