Case Study: Promofarma.com achieves streamlined product roadmapping and company-wide alignment with Aha!

Aha! seamlessly serves all of our product management needs

Promofarma, a Barcelona‑based leader in health and beauty e‑commerce in Spain, struggled with an ineffective product roadmapping process: high-level plans quickly lost priority, cross‑team alignment was limited, and existing tools couldn’t track or prioritize business features and requirements across the organization.

After implementing Aha!, Promofarma gained an intuitive, interactive roadmap with customizable visuals, score‑based prioritization, and a card‑based planning view. The result was faster, clearer planning and release decisions, improved company‑wide communication, and a single cloud solution that keeps stakeholders aligned and the product roadmap up to date.

Promofarma.com

Jose-Miguel Pulido

CTO and co-founder