Case Study: IMO Online (Intelligent Medical Objects) saves two hours per week per product manager and streamlines roadmaps with Aha!

Aha! saves our product managers at least two hours a week

Intelligent Medical Objects (IMO), a healthcare IT and medical terminology company, struggled with inconsistent, time‑consuming roadmap creation and poor visibility for senior leadership. Product managers spent excessive time formatting and running repetitive prioritization meetings with development and stakeholders, which sometimes led to missed milestones, and new ideas shared via email were often lost or duplicated.

Implementing Aha! centralized roadmap management and an integration with Jira gave IMO real‑time transparency, easier stakeholder feedback, and clear alignment between stories, features, and initiatives. An open ideas portal captured company‑wide input and status updates, bringing structure to product management and saving each product manager an estimated two hours per week while reducing costs and improving prioritization.

IMO Online

Jose Maldonado

Chief Product Officer