Case Study: ThinkTank achieves 100% improvement in idea management and a unified product workflow with Aha!

Aha! radically improved our idea management

ThinkTank, a Denver-based software company (51–200 employees), struggled with idea and roadmap management across several disparate systems—attempting to use Jira for roadmaps—resulting in poor visibility for engineering, marketing, and stakeholders and little clarity about why work mattered.

They implemented Aha! Ideas portals and roadmap features—public/private portals, idea upvoting and notifications, Salesforce integration, and goal-to-feature tracking—centralizing workflows and meeting security requirements. The result: idea management improved dramatically (100%), clearer priorities, fewer questions and less stress, leaner product work, and consolidation of release management from four systems into one.

ThinkTank

Jonathan Ross

Director of Product Management