Case Study: MobiTV achieves streamlined roadmap planning and instant stakeholder alignment with Aha!

Aha! keeps all of our stakeholders informed automatically

MobiTV, a 200–500 employee connected media platform based in Emeryville, CA, had difficulty coordinating requirements and roadmaps across teams. Relying on Jira, Confluence and Excel produced manual work, unclear staging (roughly 30% of tickets were ready, 40% were still in requirements), and poor capacity and timeline planning.

Adopting Aha! gave MobiTV a single hub for defining features, estimates, to-dos and releases and allowed finished definitions to be pushed into Jira. The change separated planning from execution, made Jira focus only on ready work, improved capacity and release planning, and delivered instant visibility to all stakeholders.

MobiTV

Fidel Zawde

VP, Product Management