Case Study: OkCupid achieves unified product roadmapping and team alignment with Aha!

Aha! is the complete solution we didn't know we needed

OkCupid, a New York–based dating site (11–50 employees), struggled to manage product work across teams because their previous roadmapping tools only tracked individual to‑dos and scattered details across documents. This left product managers without a clear view of how tasks, features and releases connected to the broader product vision, priorities and timelines — making it hard to share the pipeline and anticipate deadlines or dependencies.

Implementing Aha! gave OkCupid a single, connected system — from ideas to to‑dos to features and releases — with visual timelines and linked hierarchies that clarified how work contributes to company goals. The result was stronger team alignment, better visibility into releases and roadblocks, faster decision‑making, and high satisfaction with Aha!’s customer support and adaptability.

OkCupid

Jimena Almendares

Chief Product Officer