Case Study: Pepperjam achieves integrated roadmaps and streamlined cross-team collaboration with Aha!

Aha! is the complete product tool we were looking for

Pepperjam, a 200–500 person marketing and advertising company, struggled to integrate disparate product roadmaps and backlogs after rapid growth and acquisitions. Multiple distributed engineering and product teams were using different workflows and tools, creating inconsistent practices that made it difficult to deliver coordinated, error‑free releases on time.

Pepperjam implemented Aha!, leveraging its built‑in best practices, roll‑up releases and roadmaps, Jira integration, customizable fields, scorecards and an ideas portal. The result was clearer cross‑team and cross‑time‑zone communication, better coordination of overlapping releases and resources, faster, goal‑aligned prioritization, and a more organized, seamless collaboration between product and engineering.

Pepperjam

Michael Silverman

VP, Product