Case Study: Internet of Artists achieves a shared product vision and organized agile execution with Aha!

Aha! is our go-to place for all of our product information

Internet of Artists, a London-based music tech company that helps artists promote their work, was growing quickly but lacked a shared product vision and a consistent planning process. Information and requests were scattered across documents and systems, leaving the team without a single source of truth to align priorities and guide decisions.

Adopting Aha! gave them a right-sized framework for strategy and execution: they capture initiatives as epics, break them into user stories with embedded requirements and assets, organize sprints with release containers, and integrate with Bitbucket and Slack. The result is a central reference for product information, clearer priorities, improved cross-functional coordination, and a consistent agile process that keeps delivery aligned with their vision.

Internet of Artists

Steve Mariani

Director of Product Management