Aha!
151 Case Studies
A Aha! Case Study
eWise, a Redwood City–based provider of international personal financial management and account aggregation solutions, needed a better way for product stakeholders across the US, Europe, and Asia to collaborate. Relying on disparate files in Excel, PowerPoint, Word and a fractured Jira workflow made it hard to set release priorities, define requirements, track progress, and resulted in lost ideas, wasted time, and delayed releases.
By adopting Aha! eWise centralized its roadmap, requirements and release planning, and integrated those artifacts with Jira for automated development handoff. The team gained real-time status updates, clearer ownership and capacity visibility, faster reporting, and improved prioritization—leading to a more efficient workflow, on‑track releases, and a plan to crowdsource future product ideas from staff and customers.
Dean Young
Head of Product Management