Case Study: 2U achieves better product visibility and more efficient roadmapping with Aha!

Aha! helps us meet our partners' needs and expecatations

2U’s product development team needed better visibility and a more cohesive way to manage product timelines, roadmaps, and cross-team communication than they were getting from Jira and Pivotal Tracker. The existing ticketing systems created inefficiencies, duplicative work, and timelines that were often out of sync with business initiatives, making it harder for 2U to plan and execute effectively. Aha! was introduced to help address these challenges.

With Aha!, 2U gained a high-level view of products and roadmaps, improved pacing, and better coordination across product, engineering, partnerships, and implementation teams. The solution helped 2U streamline development planning, standardize client implementations, and improve workflows across departments, leading to more efficient launches and stronger alignment with partner expectations. Aha! delivered clearer visibility and organization that improved product management and internal efficiency.

2U

Kailey Roeder

Product Manager: Internal IT Systems