Case Study: Vertafore achieves centralized product planning and reporting with Aha! Roadmaps

Aha! helped us simplify the way we visualize and coordinate product plans

Vertafore, which manages a portfolio of 40 products, struggled with manual spreadsheets, outdated data, and inconsistent visibility into strategic plans, resources, budgets, and roadmap progress. The team needed a standardized way to coordinate product plans, track dependencies, and keep product management aligned with engineering and leadership. Vertafore turned to Aha! Roadmaps to solve these challenges.

With Aha!, Vertafore centralized product strategy, planning, and reporting in one place, using features like release planning, cross-team dependency tracking, and a two-way Rally integration to keep engineering data in sync. The result was immediate: more accurate and consistent reporting, better collaboration across teams, and hundreds of hours of manual work saved each year. Aha! Roadmaps also gave leadership clearer visibility for strategic decisions.

Vertafore

Jason Long

Director, Product Management