Case Study: SureShot achieves aligned roadmaps and faster delivery with Aha!

Aha! helped us define clear product management processes

Sureshot, a McKinney, TX martech firm, grew quickly after an acquisition, expanding its product portfolio and product management team. The company had been using disparate tools (Trello, Excel, Pivotal Tracker), which made prioritization and cross-team coordination difficult and led to frequent delivery delays. Sureshot needed a single system and clear processes to align roadmaps and improve collaboration with engineering.

Sureshot adopted Aha! as a complete product management suite to define strategy, build consistent workflows, and organize backlogs by theme. Bidirectional integration with Pivotal Tracker provides real-time status updates, giving everyone a single source of truth. As a result, teams collaborate more effectively, roadmaps stay aligned with business strategy, and new functionality moves from idea to delivery faster.

SureShot

Russ Hammond

Director of Growth